Today, software updates for telematics, entertainment, or diagnostic systems in vehicles necessitate a trip to the shop. Customers will have access to over-the-air (OTA) upgrades for software-defined vehicles that cover security fixes, infotainment enhancements, as well as monitoring and tuning of the car’s basic functional capabilities, such as the powertrain and vehicle dynamics. ECUs will transmit and receive enormous volumes of data to and from sensors, actuators, and other devices, providing automakers knowledge of every component of a car, as well as its performance and position in the connected ecosystem. Because of this, automakers have the chance to enhance life-cycle management and create features that will bring in money for them, all of which will lead to closer, more intimate interactions with customers.